The Best Marketing is Education that Entertains and Engages a Community
It's not What you do that matters.
It's Why you do it...
…and what you do serves as the tangible proof of what you believe.
As it turns out, there's a pattern in all the great and inspiring leaders and organizations in the world - whether it's Apple or Martin Luther King or the Wright brothers. They all think, act, and communicate the exact same way. And it's the complete opposite to everyone else.
This little idea explains how some organizations and some leaders are able to inspire where others aren't.
They Start With Why
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