"Why Do You Do What You Do?"

"The emphasis should be on why we do a job."
W. Edwards Deming 


“What am I doing to Delight the Customer?”


How Do Great Leaders Inspire Action?

They Start With Why

Do You?



Simon Sinek says...

It's not What you do that matters.
It's Why you do it...
…and what you do serves as the tangible proof of what you believe.

As it turns out, there's a pattern in all the great and inspiring leaders and organizations in the world - whether it's Apple or Martin Luther King or the Wright brothers. They all think, act, and communicate the exact same way. And it's the complete opposite to everyone else. 

This little idea explains how some organizations and some leaders are able to inspire where others aren't.

They Start With Why

By Why I mean what's your cause, your purpose, your belief?

Why does your organization exist? 
Why do you get out of bed every morning?

...and why should anyone care?


What is Your Why?


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